TikTok is introducing a fresh option that permits them to cut down on the amount of AI-made media appearing in their streams. This step comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global release. This shift aligns with a rise in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A significant portion of this output is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to see more or less of that, based on their own likes,” stated a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service identified as made with AI. Collectively, in excess of 100 m videos are submitted to the platform every day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of AI-generated videos they watch by using the content preference feature in the application and choosing the AI content topic. Other topics that can already be adjusted under the filter cover current affairs, clothing, beauty, and choreography.
Platform Guidelines
The platform’s guidelines require content makers to tag convincing artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the service will henceforth attach an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for professionals and organizations to create educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to educating programming and robotics.
Moderation Strategy
TikTok has justified its content review process, during discussion over plans to make redundant numerous review team members in the United Kingdom. TikTok is expected to reduce hundreds of positions in its trust and safety department in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but automated tools can shield workers by removing the most graphic content prior to it is viewed by people. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to the use of its machine learning processes.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
